Before television and colour photography, poster art was the most popular advertising mechanism. Selling the Dream is the first dedicated and extensive celebration of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s.
The exhibition features more than 50 lithographs and silk-screen prints produced by some of New Zealand's leading commercial artists between the 1920s and 1960s. Sourced from private collections, the posters promote the glamour of travel and New Zealand's tourism attractions of the day. The exhibition features a series of short interviews and a 15 minute documentary Graphic Wonderland, which explore the art, skills and techniques of commercial artists during this period. Exhibition toured by Canterbury Museum.